When Technology is Not Right for your Business

Today's grumble

I am fortunate to have the perspective of a 'service provider' and all the joys and challenges it brings. Technology is excellent in helping to bring about more joyful moments but when human error comes into play, technology can be destructive for a business.

I have been guilty myself of not correctly updating contact information on all of my social media platforms or creating email diverts and missing the emails all together (the latter I was able to salvage thanks to a very understanding client). These things happen and it is difficult to estimate how much such mistakes may have cost in bookings, leads, collaborations, etc.

Today's grumble however originates from my perspective as a consumer. A few days ago, I booked a treatment online. I received the automated confirmation email and an automated reminder email a few days before the appointment.